Content Creator or Videographer for my wedding, what's the difference?
Content Creator vs Videographer - a very hot topic within the wedding industry right now. With the question from couples being “should I hire a content creator or videographer? Or both?”
So let’s dive into the differences and ultimately what I think you should be looking at and that’s the deliverables that each offer.
In my career to date as of July 2025 I’ve only ever worked with one content creator, now sometimes I question whether that’s due to the couples I attract. Do they care for quick social content, or do they value narrative driven longer form content more? Or is it down to budget and they preferred a videographer? I guess until I survey them I’ll never truly know the answer but I will be asking future couples to shed more light as to why this is the case.
But let’s get into the differences to add clarity to the question.
🎥 A Videographer
Our Focus: Producing a cinematic, narrative driven longer form film of your wedding.
What we do:
Use high-end cameras with interchangeable lenses, and equipment like high-end audio recorders, gimbals, drones, etc.
Capture high-quality footage of the entire day from preparations, ceremony, speeches, to the first dance
Create a narrative driven film, often 5–20 minutes in length, and sometimes a full documentary version (30–90 minutes)
Speeches and ceremony films from multiple camera angles with dedicated audio recorders
Deliverables can take several weeks to a few months to edit and produce
Why you should choose a Videographer:
You want a timeless, professional film as a keepsake to rewatch for years
You’re okay with waiting that little longer for the final product
You like cinematic narrative driven storytelling using music, voiceovers, and emotion
⸻
📱 Content Creators
Their Focus: Creating behind-the-scenes, short-form content for social media such as Instagram & TikTok
What they do:
Capture the day using phones or lightweight cameras
Deliver fast — the aim is to deliver within 24-48 hours, with some offering the footage the same day before they leave
They can provide trending reels, stories, BTS clips
Usually walk around with you all day and film like a guest/friend would
Ideal for you if:
You want fast social content to post within 24–48 hours
You want TikTok/Instagram-style edits using current trending audio, montages, etc.
To summarise a Content Creator is going to offer quick short form content to post on social media with current trends, whereas a videographer is going to offer longer form films which have been worked on for a longer period of time to tell a timeless story. Videographers typically record the ceremony and speeches in full with multiple cameras to add production value.
In my opinion they offer quite different deliverables and would approach the wedding day from different perspectives. Both have a place at a wedding that’s for sure and it comes down to which content do you value more for the years to come. In some cases it may be both if budget allows.
There is of course an overlap at times, and that’s when it comes to social media and how videographers need to market themselves on TikTok/Instagram. You may see some videographers posting short form teasers from wedding days ranging from 15-90 seconds, in a portrait format. This is because we need to play the Instagram game in order to promote ourselves. So if you value that style of content and can’t afford both then ask your videographer if they can put together some reels for you from the footage they have.
I hope this helps, but if you have any questions feel free to DM me on instagram @lovemedoweddingfilmsuk
Peace and love, Dave x
